THE Jamaica Public Service Company (JPS) on Friday pledged sponsorship of $250,000 to Jamaica’s Climate Walk, the mass rally being planned by Environmental Solutions Ltd (ESL) in association with the Ministry of Water, Land, Environment and Climate Change.
Set for Saturday, October 24, the walk is expected to ramp up awareness about climate change and its effects among the population at large, especially children.
The theme of the event is ‘Let’s Do Something…Walk for Health, Stand for Earth’ and JPS will lead one of the four bands that represent major areas climate change will impact — energy.
Speaking at the handover ceremony, head of marketing at JPS Tishan Lee explained the significance of JPS’ involvement.
“Operating our business in a way that cares for the environment and ensures its sustainability is always top of mind for us. We have been leading the charge for the wide-scale elimination of waste throughout our enterprise and are proud to support the climate change walk through the JPS eBILL brand. The reduction of paper bills we generate each month is just one of the ways we are engaging in measures that protect and preserve our environment for future generations,” she said.
Managing director of ESL Eleanor Jones also noted the importance of learning about climate change and what it means to every individual.
“It is not enough to have lectures and meetings because, for the average person, climate change is far removed; it is not connected to their everyday life. In our discussions with the ministry we both agreed that there was a need to approach the subject in terms of how it relates to each individual and the part that each person can play,” she said.
“ESL has always balanced its work in the environmental industry with sharing knowledge and information and we decided to make this walk our flagship event as we approach our 25th year working to improve the quality of life while serving the environmental sector,” Jones said.
Jamaica’s Climate Walk takes place on the International Day of Action on Climate Change. It will start at Emancipation Park at 4:00 pm.